THE AUTHOR

Jorge Alberto Rubio Roca is an Argentine enologist who lives in General Alvear, Mendoza, and has devoted to wine production for over 30 years.

He got his training in the country and abroad, with internationally recognized professionals.

As from mid 2003, Jorge Rubio began to produce and market his wines under his own brand. His quality-price ratio and his unique distribution strategy explain his presence in all of Argentina and in some neighboring countries.